"Pattern for Postwar"
Image
"Pattern for Postwar: The Nation's Most Modern Farm Equipment Store," pp. 12-13 from "Tractor Farming" magazine, No. 2, Volume 28, 1945. The article discusses Charles C. Strohl's International Harvester dealership, located at the intersection of State Highway 121 and U.S. 66 outside of Lincoln, Illinois. The article is consistent with other articles referring to International Harvester's move to universalize the style of their dealerships, nationally and internationally, and use innovative design techniques to utilize all the space in the building for the monetary progress of the company and benefit of each location's customers. International Harvester also sought to unify their look to symbolize the progression of the U.S. during and after World War II. The dealerships built under this plan are sometimes referred to as "prototype dealerships."
October 1945
International Harvester Company
Publication Information
| Creator | International Harvester Company |
|---|---|
| Date Created | October 1945 |
Physical Description
| Format | Image |
|---|---|
| Extent | 1 print |
| Dimensions | 44 x 30 cm |
Collection Information
| Source Collection | Advertising sample books (bluebooks), 1913-1957 |
|---|---|
| Call Number | MCC MSS 5Z, Box 237, Folder 4 |
| Media Number | Box 237,Folder 4 |
| Catalog Record | https://search.library.wisc.edu/catalog/9911126012102121 |
| Finding Aid | https://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mcc0005z |
| Conditions For Access | This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
Copyright Information
| Copyright Status | COPYRIGHT NOT EVALUATED |
|---|
W012JCW
WHi 48416
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