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Silverford's A.I.D. Pharmacy
Image
Silverford's A.I.D. Pharmacy, with proprietor, assistant, customer and mailman standing among numerous retail displays and a McCormick-Deering "four in line" beer cooler.
1938
International Harvester Company
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Physical Description
Collection Information
Copyright Information
W012VS3
WHi 6578
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Silverford's A.I.D. Pharmacy
1938
A cooler sits in Silverford's A.I.D. Pharmacy surrounded by advertisements, seeds, hygiene products, and magazines. A sign above the cooler reads "Our Beer is Always 33 degrees Cold" and lists the ...
Silverford's A.I.D. Pharmacy
1938
A man stands by a cooler with a bottle of Pabst beer in his hand. Bottles and cans of beer are along the wall behind him. On the right is a magazine stand with the magazines Coronet, Esquire, and K...
Bartender with McCormick-Deering 10 Can Cooler
1938
Male bartender at Clyde Cockersham's Bar. The bar was equipped with a McCormick-Deering ten can cooler.
Reed's Cafe
1937
A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 can milk cooler owned by D.J. Reed."
Man with Beer Bottles in Tavern
1937
A man holds two bottles of beer on top of a cooler. A clock is on the wall with a sign that reads: "No Beer Sold After Midnite." Original caption states: "McCormick-Deering 6 can cooler owned by Ot...
Wagner Brewing Company Trucks
July 18, 1934
Drivers sit behind the wheels of International trucks owned by Wagner Brewing Company. The trucks are parked in a row outside a brewery building with a sign that reads: "Wagner Brewing Co."