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Purity Baking Company Metro Truck
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A man unloads a box from the rear of an International LM-120 with Metro body owned by the Purity Baking Company. The truck is parked on the side of a street in front of La Nave Grocery. The original caption reads: "The Purity Baking Company of El Paso, Texas, operates 14 International multi-stop delivery trucks equipped with Metro bodies. Four of these are the new LM-120 models with new all-steel Metro bodies. One of these, painted a distinctive orange with the red-and-white Purity bread loaf wrapper reproduced on the side panel in jumbo style, is shown in accompanying illustrations. The company operates 28 trucks, 23 of which are Internationals. Some of these are larger, heavy-duty trucks for longer runs north to Las Cruces, and southeast to Ft. Hancock and Esperanza. In El Paso the company operates 19 routes on which the trucks average 42 stops and 40 miles per day. The new all-steel Metro body shown is 9 1/2 feet long and provides convenient arrangement of bread boxes in the payload compartment and of special packages on the engine cover for efficient and quick handling."
1950
International Harvester Company
Publication Information
Physical Description
Collection Information
Copyright Information
W012YSG
WHi 65905
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International Trucks with Metro Bodies
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Front cover of an advertising brochure for the 1962 line of International AM series trucks with Metro bodies. The cover features color illustrations of various models of Metro delivery trucks.
Fehr Baking Company Truck
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An International L-150 truck owned by the Fehr Baking Company parked in front of Joe's Meat Market. The side of the truck advertises "Fairmade; Fairmade is Good Bread." The original caption reads, ...
International Truck Advertising Proof
May 1941
Advertising proof created by Young and Rubicam for the International Harvester Company. Features a color illustration of an International Metro delivery truck and a photograph of a man loading an I...
Bamby Donut Truck
1950
A man removes a wire tray filled with wrapped packages from an International LB-110 truck owned by the Excelsior Baking Company. The truck is parked along the curb of a residential street, and the ...
