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Wisconsin Street East
Image
Commercial district looking towards East Wisconsin Avenue from the roof of the Northwestern Mutual Life Insurace home office at Van Buren Street. The Federal Building is on the left. Caption on the glass plate reads: "View of Wisconsin St. east from Van Buren Street."
March 19, 1914
Joseph Brown & Son
Publication Information
Physical Description
Collection Information
Copyright Information
W013445
WHi 47504
Image
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Wisconsin Avenue
March 29, 1913
East Wisconsin Avenue commercial district looking west from V. Van Buren Street. Landmarks left to right: Federal Building, Northwestern National Insurance (with gables), Wisconsin Gas Light Co. on...
Northwestern Mutual Life Insurance Headquarters
February 26, 1919
The Northwestern Mutual Life Insurance home office on the northeast corner of E. Wisconsin Avenue and N. Van Buren Street.
Downtown Commercial District
Elevated view of E. Wisconsin Avenue looking west from the roof of the Northwestern Mutual home office at the corner of Van Buren. The major landmark is the Federal Building, while the Pfister Hote...
City Hall
1904
Elevated view looking north on N. Water Street toward City Hall. The streets are filled with automobiles and streetcars. Sidewalks are bustling with pedestrians.
Majestic Building with Gimbels Sign
March 3, 1914
Elevated view looking east on W. Wisconsin Avenue from approximately N. 4th Street, with the Wisconsin Hotel on the left and the Majestic building on the right with a Gimbels sign on the roof.
Oneida Street Power Plant
The Oneida Street (East Wells) power plant, on the north side of Wells and east of the Milwaukee River. Presently, the building is the Milwaukee Repertory Theater.