click zoom to display a high-res image
Publication Information
Physical Description
Collection Information
Copyright Information
W013APX
WHi 15000
Image
Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Parade of Texaco Trucks and Cars
July 13, 1929
View down street towards 23 trucks and cars in a parade celebrating the completion of the take over of the Capitol Oil Company by Texaco, located at 919 East Main Street.
Abraham Lincoln Float
June 17, 1936
Abe Lincoln Float, G.A.R. parade. There is a man dressed as Abraham Lincoln standing in the back of a truck decorated with an American flag and sign saying: "Courtesy of Lincoln National Life Insur...
Parade of Texaco Trucks and Cars
July 13, 1929
View down street towards 23 trucks and cars that were in a parade celebrating the completion of the takeover of the Capitol Oil Co. by Texaco, 919 E. Main Street, taken for Relay Motors Corp.
American Legion Locomotive
June 14, 1935
American Legion, Voiture 683, Dane County, locomotive on wheels, for a float to be driven in a National Railroad Week parade.
Fauerbach Brewing Co. Float
July 27, 1934
An automobile covered in crepe paper with a beer bottle on the front end, and a sign on the top serves as the Fauerbach Brewing Co. float. It was built to be in a parade celebrating the opening of ...
RKO Parade Float
June 5, 1931
RKO parade float, with people on the float and ushers standing beside, advertising "cool and comfortable as a summer vacation" for the Orpheum and Capitol theaters. Partially visible is a Coca-Cola...
