Skip to main content

click zoom to display a high-res image
Prints

Everything Changed But The Paint

Image

Advertisement with color illustrations for the 1943 "prime mover" reads: "1941 Nothing changed but the paint Everything changed but the paint 1943". The poster advertises tractors that are "a revelation in crawler power, maneuverability and fighting quality... a high-speed performer under heavy load... a go-getter whose rugged construction and ease of handling will carry far beyond the Victory." The advertisement looks ahead to the end of the war when the crawler will be needed to rebuild war damaged areas. The poster depicts a battle where the prime mover is transporting weapons and soldiers in a battle. In the distance is another prime mover and an explosion. The top of the poster offers a closer look at the front of the prime mover. Flap attached to the poster reads on front: "Battlegrounds Are Proving Grounds for INTERNATIONAL Post-War Power A Page in Leading National Magazines (Turn flap for publications, dates, and circulation)". The back of the flap reads: "This Advertisement Appears in These and Other National Magazines, with a Total Circulation of More Than TEN MILLION: Saturday Evening Post - January 22, Collier's Weekly - - January 29, Fortune Magazine - - February, Time Magazine - - -January 31, Forbes Magazine - - - February, Newsweek - - - - - February 7, United States News - -February 4, Business Week - - - January 29, Nation's Business - - - February".

Date Created:
1944
Creator:
International Harvester Company

Publication Information

Creator
International Harvester Company
Date Created
1944

Physical Description

Format
Image
Extent
1 print
Dimensions
28 x 36 cm

Collection Information

Copyright Information

Copyright Status
NO COPYRIGHT - UNITED STATES
Rights Holder
Wisconsin Historical Society
Unique ID
W0145OF
Legacy ID
WHi 101244

Image

Digital Collections

Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
 
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.

View Our Curated Collections

Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

 

Accessing Collections

The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.

Plan Your Visit

Prints
International Crawler Tractor Advertising Poster

International Crawler Tractor Advertising Poster

February 1951

Advertising poster for International crawler tractors (TracTracTors). Features a photograph of a man operating a TD-24 crawler tractor under the title: "pushover for the champ." The advertisement w...

View
Posters
International Crawler Tractor Advertisement

International Crawler Tractor Advertisement

April 1951

Advertising poster for International TD-24 crawler tractors (TracTracTors). Includes the text: "big red," and "beats Blue Mountain" and a two-color illustration of a tractor. Produced by Leo Burnet...

View
Prints
International Crawlers Serve the U.S.A.

International Crawlers Serve the U.S.A.

1940

Cover of a flyer promoting International Harvester's war work. Includes the text: "Defenders...All! International Crawlers serve the U.S.A. while Farmalls serve the farm." [additional text not show...

View
Posters
International Crawler Tractor Advertising Poster

International Crawler Tractor Advertising Poster

1951

Advertising poster for International crawler tractors (TracTracTors) with a color photograph showing men loading TD-14A crawler tractors on a Fairchild C-119 "Flying Boxcar" airplane. The advertise...

View
Posters
International Crawler Tractor Advertising Poster

International Crawler Tractor Advertising Poster

1937

Advertising poster featuring the International T-20, T-35, TD-35, T-40 and TD-40 crawler tractors (TracTracTors). Includes the text: "when you need crawlers, depend on the world's largest tractor m...

View
Posters
New York World's Fair International Crawler Tractor Advertising Poster

New York World's Fair International Crawler Tractor Advertising Poster

1936

Advertising poster for International Harvester crawler tractors (TracTracTors) showing the tractors laying "groundwork for the New York World's Fair, 1939".

View
Go to top
Wisconsin Historical Society
Search Dropdown