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Summary
Garver Feed and Supply Company Complex
3244 Atwood Avenue, Madison, WI 53704
Architect: Unknown; Law, Law, and Potter (1929-1931 renovations)
Date of Construction: 1906
The Garver Feed and Supply Company Complex, located at 3244 Atwood Avenue in Madison on a 19-acre site, was originally constructed in the Romanesque Revival style. The main factory building and adjacent office building were remodeled in 1929-1931 by architects Law, Law, and Potter.
The complex was originally constructed by the United States Sugar Beet Company as a sugar beet refining plant; a small but important subset of the agricultural economy in Wisconsin during the late-nineteenth and early-twentieth centuries. In 1929, the site was purchased by agricultural entrepreneur James R. Garver and was substantially remodeled to serve as a commercial feed mill.
The Garver Feed and Supply Company focused on the maturation of a scientific, research-based, and centralized approach to the production of livestock feed during a time of increased commercialization of the farming industry. The Garver Feed and Supply Company Complex serves as an important surviving link to the agricultural industry in the Madison area and the upper Midwest and is the best remaining example of a pre-World War II livestock feed manufacturing plant in the city.
Property Details
| Criteria | Event |
|---|---|
| Area Of Significance | Industry |
| Period of Significance | 1931-1967 |
| Architectural Style | Romanesque |
| Architect | Law, Law, and Potter |
| Resource Type | Building |
| Historic Use | Manufacturing Facility |
Resources Within The Property
| Contributing Buildings | 2 |
|---|---|
| Contributing Sites | 0 |
| Contributing Structures | 0 |
| Contributing Objects | 0 |
| Non-Contributing Buildings | 0 |
| Non-Contributing Sites | 0 |
| Non-Contributing Structures | 0 |
| Non-Contributing Objects | 0 |
Designations
| Historic Status | Listed in the State Register |
|---|---|
| National Historic Landmark Listing Date | May 19, 2017 |
| Historic Status | Listed in the National Register |
| National Historic Landmark Listing Date | Aug 7, 2017 |
State & National Registers of Historic Places
The State Register and National Register recognize buildings, sites, districts, structures, and objects that are significant in national, state, or local history. The State Historic Preservation Office in conjunction with the National Park Service maintains the list for Wisconsin and makes the data available to the public for research and education.
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Email UsAttribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
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Rephotographic Pair: Garver Feed and Supply Company and U.S.
A modern view of the Garver Feed and Supply Company and a vintage view of the same building when it was the U.S. Sugar Company, presented as a pair. There is snow on the ground in both images.
United States Sugar Company Factory
1920
Exterior view of the United States Sugar Company factory next to railroad tracks on Atwood Avenue. The building was occupied in 1980 by Garver Feed & Supply.
U.S. Sugar Company
1924
Two women standing on path in front of the Garver Feed Mill, which was originally a sugar beet processing factory.
Garver Feed and Supply Company
March 5, 2012
Exterior view of the Garver Feed and Supply Company building, which formerly housed the U.S. Sugar Company. Snow is on the ground.
United States Sugar Beet Company
An exterior view of the United States Sugar Beet Company, located on Atwood Avenue.




