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Property Record

310-312 E WISCONSIN AVE

Historic Name:
Wisconsin Broadway Building
Other Name:
Wisconsin Broadway Building
Reference Number:
113815

Property Location

Location (Address) 310-312 E WISCONSIN AVE
County Milwaukee
City/Village Milwaukee
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built 1926
Additions 1967, 1965, 1966, 1968
Survey Date 1984,2010,2017
Historic Use large office building
Architectural Style Contemporary
Structural System
Wall Material Concrete
Architect Abendroth Torke & Assoc.
Other Buildings On Site
Demolished No
Demolished Date
Additional Comments A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History.

Lozoff was the builder.

Locally designated on 11/17/1987.

Resurveyed for Milwaukee Downtown Connector Arch/History Survey, SHPO#10-0983, Prepared by Heritage Research (2010).

2010: Located at the northeast corner of E. Wisconsin Avenue and N. Broadway Street, this six-story, Contemporary-style office building is defined by slender vertical concrete ribbons that define six plate-glass and metal-panel enclosed bays. The ribbons form the supports for a rooftop flat canopy that runs along the building's streetside facades. The street level features large, plate-glass windows protected by narrow, flat overhangs.

Designed by Abendroth Torke & Associates.

2017 - This six-story office building was originally constructed in 1926, but the exterior was completely remodeled in the New Formalism style between 1965 and 1968. It has a rectilinear footprint, box-like form, and flat roof. The street-facing elevations are characterized by a series of slender concrete columns that extend from the ground to above the roofline, where they support a flat roof-top canopy that extends across the west and south sides of the building. Between the columnar supports are fenestration bays. On the first story this includes large storefront windows sheltered by flat concrete canopies. On the five upper stories, each bay includes a grouping of six plate-glass windows per floor with corresponding metal spandrel panels between floors.
Bibliographic References City of Milwaukee Intensive Survey Form--310-312 E. Wisconsin Ave; Milwaukee City Directory, 1968.

National And State Register Of Historic Places Listings

National/State Register Listing Name Not Listed
National Register Listing Date
State Register Listing Date
Contributing
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Architecture & History Inventory

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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Some properties have more materials (correspondence, clippings, historical information, etc.) not in the digital record. If a 'Site File' exists, it's noted in the 'Additional Comments' field. Contact us for an appointment to view these materials.

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