Skip to main content

click zoom to display a high-res image
Property Record

414/416 E MAIN ST

Historic Name:
Sergel Building; Zanter Building; Tank Building
Other Name:
Emil's Pizza; Hooks & Betty's Uptown Bar
Reference Number:
76332

Property Location

Location (Address) 414/416 E MAIN ST
County Jefferson
City/Village Watertown
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built 1880
Additions
Survey Date 1986,2020
Historic Use small retail building
Architectural Style Commercial Vernacular
Structural System
Wall Material Brick
Architect
Other Buildings On Site
Demolished No
Demolished Date
Additional Comments 414 EAST MAIN STREET:

Built in the early 1880s for C.F. Zanter, this four-bay, vernacular cream brick commercial building exhibits a raised brick cornice ornamented by a row of dentils and drip moulding. Projecting triangular pediment shaped window heads ornament the upper story. The lintel across the top of the storefront is supported by large capped brick piers. Round cornered, two-part, store window, a recessed entrance flanked by fluted iron columns with decorative capitals and paneled bases and an entrance door with a transom window are additional features of the storefront. A paneled entrance door to the upper story topped by a transom window is located on the west end of the storefront.

The Zanter building has been altered by the addition of metal window frames on the second floor and by the application of paint to the brick exterior. A second story open porch and one-story addition is located in the rear.

Th C.F. Zanter building is a commercial vernacular building characterized by a brick cornice and Italianate triangular pediment shaped window heads. Although this building is not architecturally significant, the Zanter building contributes to the historic architectural character of the proposed Main Street Historic District.

416 EAST MAIN STREET:

Built in the 1880s by H. Tank, this three-bay, vernacular cream brick, commercial building exhibits a raised brick cornice ornamented by a row of dentils and drip moulding. Projecting triangular pediment shaped wooden window heads ornament the upper story. A one-story decked rear addition and a stepped end wall is located at the rear of the building.

The Tank building, bought by Herman Oestreich in 1897 to house his jewelry store, has been altere dby the addition of a contemporary style storefront.

The H. Tank building is a commercial vernacular building characterized by a brick cornice and Italianate triangular pediment shaped window heads. Although this building is not architecturally significant, the Tank building contributes to the historic architectural character of the proposed Main Street Historic District.

414-416 EAST MAIN STREET:

This two part building housed a number of retail businesses. At 414 E. Main was a long-time saloon business that was under several owners until prohibtion. It was then a photo store and an electrical shop. 416 E. Main St. was also a saloon, but by 1900 it was the Herman Oestreich jewelry store which it stayed until around 1915. It was then a cheese store and a soda fountain.

This building is historically interesting as the location for a number of retail businesses. None were individually historically significant, but they contributed to the overall development of commerce in the Main Street Commercial Historic District.
Bibliographic References (A) Watertown City Directories, 1866-1930, Watertown Public Library. (B) Tax Records, City of Watertown, 1860-1910, Area Research Center, Library, University of Wisconsin-Whitewater. (C) Watertown Daily Times, Centennial Issue, April 13, 1897.

National And State Register Of Historic Places Listings

National/State Register Listing Name Main Street Commercial Historic District
National Register Listing Date Jun 02, 1989
State Register Listing Date
Contributing Yes
Permalink
Permalink

Architecture & History Inventory

The Wisconsin Architecture and History Inventory (AHI) is a digital source of information on historic buildings, structures, and objects that have been surveyed by the State Historic Preservation Office in Wisconsin. Each property has a digital record providing basic information about the property and images.

Learn More about AHI

Contact Us

Questions?

Wondering about if your property is eligible or notice some information on this property needs to be updated, reach out today!

Email Us

Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

Access Property Records

Some properties have more materials (correspondence, clippings, historical information, etc.) not in the digital record. If a 'Site File' exists, it's noted in the 'Additional Comments' field. Contact us for an appointment to view these materials.

Schedule Appointment

Property Record
113 N 4TH ST

113 N 4TH ST

74724

Located in Watertown, Jefferson County

View Property
Property Record
212 W MAIN ST

212 W MAIN ST

77343

Located in Watertown, Jefferson County

View Property
Property Record
111 N 4TH ST

111 N 4TH ST

74723

Located in Watertown, Jefferson County

View Property
Property Record
400 E MAIN ST

400 E MAIN ST

76500

Located in Watertown, Jefferson County

View Property
Property Record
109 N 3RD ST

109 N 3RD ST

74774

Located in Watertown, Jefferson County

View Property
Property Record
411 E MAIN ST

411 E MAIN ST

76316

Located in Watertown, Jefferson County

View Property
Go to top
Wisconsin Historical Society
Search Dropdown