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Property Record

130 E CAPITOL DRIVE

Historic Name:
Hornburg Ford
Other Name:
Hornburg Ford
Reference Number:
7910

Property Location

Location (Address) 130 E CAPITOL DRIVE
County Waukesha
City/Village Hartland
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
Additions
Survey Date 1979
Historic Use automobile showroom
Architectural Style Commercial Vernacular
Structural System
Wall Material Brick
Architect
Other Buildings On Site
Demolished No
Demolished Date
Additional Comments Another map code for this building is WK 49/2, found on the DOT Hartland map.

Historical Background:

The Spring City Auto Company of Waukesha, originally located in the Opera House, was the first automobile dealer in Hartland. It started business in c. 1914. E. A. Sinner, the owner, put B. G. Schneiger in charge of selling autos, while he retained supervision of the shop. Schneider and Hamilton Salsich pruchased the business, which had acquired the Ford franchise, from Spinner in 1918 and renamed it S & S Motor and Service. Later that year they moved the enterprise into a new building next to the Victor Theater. Schneider sold the dealership to William C. Hornburg, a former proprietor of the Halfway House on Bluemound Road, in 1922. Hornburg expanded the garage, adding a one hundred twenty-nine by fifty-five foot, two floor extension in 1924. A later expansion took over the old Victor Theater. The company grew to include a tractor and implement division that was located at 114-116 Cottonwood (now demolished). It has since been discontinued. Hornburg continues to thrive today, although its Hartland operation was recently merged with their Oconomowoc dealership. (See Bib. Ref. A, B, C, D, E, F, G).

Historical Significance:

Although Hornburg Ford had a presence in Hartland for over sixty years, that fact alone does not justify nomination under criterion A. No other information has yet been found to justify historical significance under criterion B.

Description:

This one story Tudor/Elizabethian Revival styled automobile showroom features a concrete foundation, a concrete block and brick exterior, and an asphalt shingled hip roof. False half-timbering adds decorative detail to the area above the brick walls.
Bibliographic References A. Hartland News, 11/21/1914. B. Hartland News, 10/09/1915. C. Hartland News, 05/11/1918. D. Hartland News, 11/16/1918. E. Hartland News, 07/15/1922. F. Hartland News, 04/19/1924. G. Hartland News, 01/16/1948.

National And State Register Of Historic Places Listings

National/State Register Listing Name Not Listed
National Register Listing Date
State Register Listing Date
Contributing
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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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