Skip to main content
Press Book

Going for Wisconsin Gold

Stories of Our State Olympians

Jessie Garcia

 

Learn about the athletes who found their Olympic beginnings in Wisconsin—and the grit that carried them to the world stage.

 

304 pages, 6 x 9, 63 color and b&w photos
Paperback: $19.95 | ISBN: 978-0-87020-765-5
Ebook: $15.99 | ISBN: 978-0-87020-766-2
Publication Date: 8/19/2016

BUY

-

Front cover of Going for Wisconsin Gold

Description

U-S-A , U-S-A is a familiar refrain heard in every Olympics, but truly it could be Wis-con-sin! Ever since pioneering hurdler Alvin Kraenzlein got his start here in the 1890s, the Badger State has nurtured, trained, or schooled more than 400 Olympic athletes in a vast array of sports. Wisconsin’s varied landscape and climate accommodate serious athletes whether they compete on ice, on snow, in the water, or on terra firma. We tend to bring a Midwestern work ethic to our endeavors, and our Olympians have often been hailed in the press and in public as being among the most humble and down-to-earth people around.

Our state boasts a thriving youth sports culture where many homegrown athletes get their start; others are drawn here by our world-class universities, athletic facilities, and coaching talent. No matter how an athlete comes to Wisconsin, the state becomes part of his or her Olympic story.

In Going for Wisconsin Gold, author Jessie Garcia provides insights into the lives of athletes who grew up or spent time in Wisconsin on their journey to the Olympic Games. She shares some of our competitors most captivating tales—from those that have become legend, like Dan Jansen’s heartbreaking falls and subsequent magical gold, to unlikely brushes with glory (do you know which Green Bay Packer was almost an Olympic high jumper?). Featuring the athletes’ personal stories, many of them told here in detail for the first time, plus pictures from their private collections, Going for Wisconsin Gold provides a new and deeper understanding of the sacrifices, joy, pain, heartbreak, and complete dedication it takes to reach the world’s grandest sporting competition.

Author headshot of Jessie Garcia

Author Bio

Award winning sportscaster Jessie Garcia has been covering Wisconsin athletes and Olympians since 1992, first at WISCTV in Madison and then at WTMJTV in Milwaukee. Garcia was one of the first women in the country to host an NFL coach’s show and served as the Green Bay Packers’ sideline reporter. Garcia’s work has also appeared on Milwaukee Public Radio and in several newspapers and magazines. A Madison native, she teaches journalism at two universities in Milwaukee. Her memoir, My Life with the Green and Gold: Tales from 20 Years of Sportscasting, was published by the Wisconsin Historical Society Press.

Author Q&A

I have covered Wisconsin Olympians for over 20 years at two television stations in the state and I knew they had amazing stories to tell. I always thought a book would be fascinating. Kate Thompson of the WHS Press had the same idea and approached me around the time of the 2014 Winter Games asking if I would be interested in taking on the project. I could not imagine anything I would have enjoyed doing more. It was a ton of research but was a perfect fit for all of my skill sets and interests. I love history, sports (especially the Olympics!) and storytelling, and the more I got into the book, the more incredible it became. I learned so much about our state’s Olympic history and couldn’t wait to share it with readers

I was really stunned to learn that the “father of modern hurdling” Alvin Kraenzlein was from Milwaukee. He essentially brought forth the hurdling technique of putting one lead-leg forward and won four gold medals in 1900. Equally surprising and inspiring was George Poage of La Crosse, the first Black medalist, as well as Ralph Metcalfe, of Marquette University, who ran in a famous relay with Jesse Owens in the 1936 Hitler Games, denying Hitler the Aryan dominance he was seeking. Kraenzlein and Metcalfe had a lot of interesting controversy surrounding their races too which are detailed in the book. But there are so many other great stories: a curler who was competing while his kidneys were failing, necessitating a transplant when he returned; a speedskater who overcame sexual abuse as a child, and Dan Jansen, who famously had to skate immediately after learning of the death of his sister. We tried to tell each story with details, emotion, and depth you won’t find elsewhere.

We decided to write this book chronologically and thus, you will get a history of the modern Olympics intertwined with Wisconsin lore. The reader will find all sorts of Olympic information—how the modern games were formed, the early stumbles and lessons they endured, when the first medal/village/team uniforms etc. were invented and how and why the Games were placed in the cities they went to. Blended with that is the Wisconsin part of the story. Wisconsin has been a huge part of Olympic history and it’s definitely time many of our athletes got recognition for their amazing accomplishments—medal or no medal. This is not a book all about medalists. Many people profiled proudly competed, but did not medal, and we detail why—what they felt went wrong and how they feel about their time in the spotlight. The reader will walk away armed with mountains of knowledge on both the Olympics and the athletes you know, and don’t know, from our state’s past. I think it’s an excellent guidebook to both.

Tough question because so many of the athletes opened up their personal photo albums to share pictures. Thus, we have childhood photos of athletes never seen before, as well as competition photos. I personally like some of the historic photos (i.e. athletes practicing tug of war on the deck of the rickety ship taking them across the Atlantic); the childhood photos (i.e. Bonnie Blair as a toddler in a snowsuit, Matt Antoine sledding—he went on to become a bronze medalist in skeleton—or Dan Jansen with his sister) and the competition (famous photos from the Miracle on Ice as well as a 2008 swimming race that featured Michael Phelps and Wisconsin native Garrett WeberGale and was widely considered one of the best Olympic races ever). We wanted this to be a very visual book and it’s absolutely packed with pictures you have never seen before.

The huge mark Wisconsinites have made on the Olympics. My husband and I joke that “there is a Wisconsin connection to everything,” and it really rang true in this book. Every time I looked, there was another great story intertwined with history. I never knew half of the things I uncovered in my research and that was after being a sportscaster in the state for two decades. It was so exciting and fun to tell those new stories as well as more familiar stories told in greater personal detail. We tracked down many Olympians and/or their families or descendants to share with us the inside story of their rise to the Olympics.

We really tried to focus on the “Why Wisconsin” aspect. What was it about the state that helped the athletes achieve their dreams—whether it be our ever-changing weather, our universities or our practice facilities, such as an outdoor (and later indoor) skating rink in Milwaukee. Many athletes also settled here for good after retirement—why? Because they love the state and the people. Finally, it did not go without notice that our athletes, from Eric Heiden to Casey FitzRandolph and many more, are widely considered just plain nice people. Heiden, for example, is the poster child for how to put sports success into perspective. This is all detailed in the book. A real Midwestern work ethic and attitude shine through the pages, I believe, of each story.

My first memory of watching a sporting event was the Olympics when I was 10. I still remember watching luge in our living room, making up a joke and testing it out on my family: “Did you know my son is an Olympian!” “Oh, is he a winner or a loser?” “He’s a luger.” Bad jokes aside, the Olympics always spoke to me, and to be able to write about them feels like my life’s work. I am passionate about writing sports and telling the stories of what makes people tick behind what you see on TV. I felt this was the perfect project for me at the perfect time and I still feel incredibly humbled that I was given the chance to write it and to contribute to Wisconsin and sports history in some small way

Cover of Going for Wisconsin Gold

Going for Wisconsin Gold

Stories of Our State Olympians

Jessie Garcia

304 pages, 6 x 9, 63 color and b&w photos


To purchase a copy, follow the links below or visit your favorite bookseller.

Related Books

Last Updated: April 13, 2026


Go to top
Wisconsin Historical Society
Search Dropdown