Wisconsin Historical Society

Online Exhibit

Chip Chat: Red Dot and the Potato Chip

Chip Chat: Red Dot and the Potato Chip | Wisconsin Historical Society
EnlargeBag printed with Red Dot Potato Chips branding and a clown in the upper left.

Red Dot Potato Chip Bag, 1961-1970

Museum object 2003.119.1

In this exhibit you'll learn how the Red Dot Potato Chip Company, founded in Madison, Wisconsin in 1938, attained success by investing in the latest in potato chip technology.

Red Dot Foods claimed to be the first potato chip company to operate its own potato research program. Red Dot worked closely with the University of Wisconsin's agricultural department to create the perfect potato for chips.

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