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Wisconsin Historical Society

Online Exhibit

That's Meat and Drink to Me: Wisconsin's Malted Milk Story

Wisconsin's Malted Milk Story | Wisconsin Historical Society
EnlargeRed and white tin of malted milk.

Tin of Horlicks Malted Milk Sweet Chocolate Flavor, ca. 1946-1960

Museum Object 1975.59.20.1

In this online exhibit you'll explore how brothers James and William Horlick of England founded a company that carried the name of Racine, Wisconsin to the farthest reaches of the globe and changed the way America ate.

"That's Meat and Drink to Me: Wisconsin's Malted Milk Story" examines Wisconsin-invented malted milk and related artifacts.