Visual Materials Subject Overview
A selection of historical images from the Society's collections.
Not sure where to start your research? Here is an overview of the wide range of subjects available to view both online and in our Archives. To learn more about the scope of our holdings see About Visual Materials in Our Collections.
Advertising
Pioneer Lager Beer, 1933. WHI 91111
See images of advertising methods used primarily in the 19th and 20th centuries – brochures, posters, letterhead, magazine and newspaper ads, catalogs, trading cards, billboards and handbills. Businesses and individuals advertised everything from farm equipment, beer and automobiles to tourism, land sales and even rewards for runaway slaves.
View All Advertising Image Galleries Essays
Read these essays to see how advertising styles have changed.View All Advertising Images
View over 3,000 images related to advertising.
Farmall M Tractor and Disc Harrow, 1949. WHI 8726
Agriculture
These photographs provide a visual history of rural life, including agricultural activities, farm machinery, farms, and farm activities. Collections within this subject also include images that document growing and harvesting specific crops such as cranberries, corn, tobacco, and honey.
View All Agriculture Image Galleries Essays
Read these essays to get important historical context and background on the history of agriculture as it relates to images.View All Agriculture Images
View over 10,000 images related to agriculture.
Bird's-Eye View of Madison, 1908.
WHI 3160
Cities and Towns
The Archives maintains a separate collection of over 10,000 geographic views of Wisconsin locations. These are primarily main street views but also include prominent buildings and sites in a particular locale. Several large postcard collections also document many towns throughout the state. A unique set of images published by the Albertype Company, a New York-based postcard business documents the entire United States at the turn of the 20th century.
View All Cities and Towns Image Galleries Essays
Read these essays to get important historical context and background on the history of cities and towns as it relates to images.View All Cities and Towns Images
View over 17,000 images related to cities and towns.
Woman with Wringer Washtub, 1920.
WHI 3846
Domestic Life
Many amateur and professional photographers documented domestic life by taking photographs of family and friends. These late 19th and 20th century images include home interiors, domestic work and crafts, and individuals and groups taking part in a variety of activities such as cooking, cleaning, dining, home-improvement activities, child-rearing, gardening, and relaxing.
View All Domestic Life Image Galleries Essays
Read these essays to get important historical context and background on the history of domestic life as it relates to images.View All Domestic Life Images
View over 2,000 images related to domestic life.
Wisconsin Graduates in Caps and Gowns, 1957. WHI 7491
Education
We have many images relating to the activities, personalities, classrooms, and recreation of the University of Wisconsin-Madison. Discover images of libraries, folk art, one-room schoolhouses, and other educational institutions, as well as teachers and pupils engaged in a variety of educational activities.
View All Education Image Galleries Essays
Read these essays to get important historical context and background on the history of education as it relates to images.View All Education Images
View over 5,000 images related to education.
Logging Scene. WHI 2775
Ethnicity
Yankees, Germans, Norwegians, Italians, Swiss, Danes, Welsh, Finns, Swedes, Poles, and many other ethnic groups settled and shaped Wisconsin. Images document the unique cultural identities, customs, traditions, social organizations, and assimilation of these many ethnic groups.
View All Ethnicity Image Galleries Essays
Read these essays to get important historical context and background on the history of ethnicity as it relates to images.View all Scandinavian Images
View all German Images
View all African-American Images
View all Polish Images
View all Images of Immigrants
View over 1,600 images related to these ethnic groups. Or, go to the top of this page and enter a keyword search for another ethnic group.
Frank Lloyd Wright. WHI 26559
Famous People
We offer many portraits of individuals from Wisconsin and elsewhere. Notable and less known individuals are represented. Image collections include many national figures in politics and literature.
View All Famous People Image Galleries Essays
Read these essays to get important historical context and background on the history of famous people as it relates to images.View All Celebrity Images
View over 2,000 images related to famous people.
Chief Joseph, 1903. WHI 27495
First Nations Peoples of North America
Photographic collections related to Native Americans date from the Civil War and the westward expeditions to the late 20th century. The peoples from the major Wisconsin tribes are all represented, as well as tribes from the East, Southwest, and Plains regions. In addition to photographs there are lithographs based on drawings by George Catlin and Alexander Simplot, hand-colored engravings by Carl Bodmer, and watercolor paintings by Peter Rindesbacher.
View All Native American Image Galleries Essays
Read these essays to get important historical context and background on the history of First Nations peoples as it relates to images.View All Native American Images
View over 2,500 images related to First Nations Peoples of North America.
Father James Groppi at NAACP March, 1968. WHI 1912
Political Activity
Wisconsin residents have traditionally possessed many contrasting political views and this characteristic is well documented within our collections. From Robert La Follette, Sr. to Joe McCarthy, many Wisconsin-born politicians are represented. Image subjects include labor union activity, strikes, civil rights, and suffrage.
View All Political Activity Image Galleries Essays
Read these essays to get important historical context and background on the history of Political Activity as it relates to images.View All Political Science Images
View over 5,000 images related to political activity.
Day at the Beach, 1969. WHI 25684
Recreation
Images illustrating a wide variety of leisure-time activities include hotels and motels, restaurants, vacation resorts, and tourist attractions. Seasonal activities show people hunting, fishing, boating, and engaged in many sport activities.
View All Recreation Image Galleries Essays
Read these essays to get important historical context and background on the history of recreation as it relates to images.View All Recreation Images
View over 9,000 images related to recreation.
Hiawatha Brochure, 1935. WHI 24725
Transportation
Images in this category record the evolution of transportation modes in Wisconsin, from steamships and bicycles to automobiles, trains, and aircraft. Also well represented are photographs of railroads, motorcycles, horse-drawn vehicles, and streetcars.
View All Transportation Image Galleries Essays
Read these essays to get important historical context and background on the history of transportation as it relates to images.View All Transportation Images
View over 20,000 images related to transportation.
Dickey Chapelle, 1959. WHI 1942
War
These images document war and wartime activities, military personnel, and home front activities. Our site includes a large collection of soldier portraits from the American Civil War. Many images document World War I, World War II, the Vietnam conflict, and other military conflicts around the world. Many images of posters available online cover grass roots movements, particularly anti-war activities during the Vietnam conflict.
View All War Image Galleries Essays
Read these essays to get important historical context and background on the history of war as it relates to images.View All War Images
View over 3,500 images related to war.
Dipping the Curd, 1914. WHI 1934
Work
Images in this category document a variety of workers and work throughout Wisconsin, as well as the development of specific Wisconsin industries such as fur trading, mining, timber operations, advertising, farming, brewing, printing, shipbuilding, ice harvesting, and all manner of construction. Other images broadly present various sales, distribution, and services industries, and include images of electric companies and their employees, postal workers, and fire fighters.
View All Work Image Galleries Essays
Read these essays to get important historical context and background on the history of work life as it relates to images.View All Work Images
View over 11,000 images related to work.
Have Questions?
Contact our Archives staff by email.