Probably named for Fairfield, Massachusetts. The town was first named Flora, by Timothy Adams, for an old sweetheart. The residents did not like the name and a petition was circulated by John Crawford which resulted in a change. The counties and towns of New England named Fairfield were named for the beauty of their fields.

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Fairfield, Wisconsin

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[Source: p. 27 of Cole, Baraboo and other place names in sauk county, Wisconsin.]