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Royal Queen Japan Tea

Date: 05 28 1909
Description: Label submitted to the State of Wisconsin for trademark registration. Features an illustration of a Japanese woman wearing traditional clothing. In the bac...
Photograph

Pink Boots

Date: 2006
Description: Jamie Baertsch, Wisconsin's first female brewmaster (left) and Teri Fahrendorf (right), founder of the Pink Boots Society, in front of the brew kettles at ...
Photograph

Romantic Night at the "Moonlight Formal"

Date: 08 26 1944
Description: A formally dressed young woman and her beau in his U.S. Army uniform sit at a table and drink Coca-Cola at the "Moonlight Formal" in Tripp Commons at the M...
Poster

Milwaukee Wine Importer Ad

Date: 
Description: Chromolithographed advertising poster of the Herman Toser Co., of Milwaukee, importers of wines and liquors. The poster depicts a young Italian woman in tr...
Poster

Pabst Beer Poster

Date: 04 1971
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
Photograph

Coffee Shop

Date: 05 1960
Description: Two women serving coffee to customers at a coffee shop. Richland Center, Wisconsin.
Photograph

Rhythm Girls

Date: 06 25 1932
Description: Fanchon and Mario "Rhythm Girls" posing in front of an A&W Root Beer. They are standing in a line and holding mugs of root beer.
Print

Old Hollander, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Old Hollander beer, brewed by the Oconomowoc Brewing Company. On the label the beer i...
Photograph

A&W Root Beer Stand

Date: 09 12 1931
Description: A&W Root Beer Stand at 900 South Park Street, with employees in uniforms posing inside and in front of the building.
Print

Black Steer Wine List Menu

Date: 
Description: Wine list menu for The Black Steer, with a waiter holding a serving tray with a bottle and two glasses, and making an "okay" motion with his other hand; in...
Photograph

Midstate Grocer's Association Dinner

Date: 04 24 1950
Description: View from stage towards people sitting at long tables for the Midstate Grocer's Association dinner at Turner Hall. On display on the stage in the foregroun...
Photograph

Beer, Let's Make It!

Date: 03 10 1959
Description: Close-up of Mrs. Edna Ann Vistart holding up a button bearing the slogan: "Beer, Let's Make It!"
Historical Essay

Letterheads - Image Gallery Essay

Promotions on Paper, 1850s-1975
Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

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