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Property Record

2100 NORTHWESTERN AVE

Historic Name:
Horlick Malted Milk Co. Factory-Building 2
Other Name:
Belle City Square
Reference Number:
11196

Property Location

Location (Address) 2100 NORTHWESTERN AVE
County Racine
City/Village Racine
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built 1904
Additions 1907, 1910, 1952, 1960, 1963
Survey Date 1994,2011
Historic Use industrial bldg/manufacturing facility
Architectural Style Early Gothic Revival
Structural System
Wall Material Cream Brick
Architect John Randal Mcdonald-1952 addition
Other Buildings On Site
Demolished No
Demolished Date
Additional Comments A 'site file' titled "Horlick Industrial Historic District" exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, State Historic Preservation Office. This is the southern building of the two central factory buildings.

Malt (sprouted barley) and wheat flour were combined with evaporated milk to produce what William Horlick called "malted milk". Originally designed to be a highly digestible food for infants and invalids, it rose to fame and built a fortune at the soda fountains of America. A native of England, Horlick gave to his factory a castle-like appearance. The principal buildings in the complex date from 1882 to 1910. Their CCB walls with turrets, towers, and clock overlooked a pool with swans and a brick driveway and courtyard.

Factory building 1 (2200 Northwestern Ave.) was constructed in 1882 in the Gothic Revival style with an addition in 1910. The older building mass is the southernmost part of the building with the 1910 addition located to the north. The building is 3 and 4 stories tall and is irregular in plan with a stone foundation, cream brick walls, and a flat roof. The front elevation faces southwest and is asymmetrical in plan. A clock tower rises from the south corner of the projecting part of the fac;ade. The clock tower is balanced by a turret on the opposite corner. A larger turret is also located in the approximate center of the flat roof. Most of the windows are tall, segmental-arched, 1-over-1 double-hung windows.

Factory building 2 (2100 Northwestern Ave.) was constructed in 1902 in the Gothic Revival style with additions in 1905 (to the northwest side), 1907 (to the southeast side), and 1951 (to the southwest side). The building is 3 and 4 stories tall with a stone and brick foundation, cream brick walls, and a flat roof (aside from two hipped roofs monitors above the northern building mass). The front elevation faces southwest and is asymmetrical in plan. A turret rises from the approximate center of the flat roof. Most of the windows are tall, segmental-arched multi-pane windows with those at the first story being slightly taller than those above. The 1951 addition to a portion of the fac;ade consists of a 1-story, flat-roofed mass of brick and wood construction with a matching shelter around the southernmost entrance of the facade and a small addition at the southern corner of the building."
-"Horlick Industrial Historic District", WisDOT #2290-17-00. Prepared by GLARC (Gail Klein), (2011).
Bibliographic References ZIMMERMANN, RUSSELL "THE HERITAGE GUIDEBOOK" (HERITAGE BANKS 1976.) (A) Building Permit No. 36-588, issued 8/13/51, and No. 37-469, issued 12/16/51. City Hall, Racine, Wisconsin. (B) "John Randal McDonald, Architect, Completed Projects, 1950-1960." Archives of the Racine County Historical Society and Museum, Racine, Wisconsin.

National And State Register Of Historic Places Listings

National/State Register Listing Name Horlick Malted Milk Company Industrial Complex
National Register Listing Date Feb 24, 2020
State Register Listing Date Nov 22, 2019
Contributing Yes
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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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