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The Wild West

llustrations of the American West were enormously popular throughout the 19th century. As western settlement closed the frontier, the interest in Western life became more intense and nostalgic. The cowboy assumed an almost mythic place in American culture, encouraged by the work of artists such as Frederic Remington and Charles Russell. Because it evokes toughness, independence, and masculinity, the cowboy image is still a powerful advertising icon.

Champion Cowboy and horse poster.

Color Lithograph, 1913

Printed by Hayes Lithographing Co. (Buffalo)
for International Harvester Co. (Chicago)
29" x 19.75"
WHI 3579

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