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What's That Name Again?

his poster was printed specifically for the South American market and, unlike versions printed for other markets, features a four-horse Deering New Ideal binder in the upper right panel. In the United States, International Harvester maintained relatively distinct lines of equipment under each of its brand names (McCormick, Deering, Champion, and others). In foreign markets, however, the same piece of equipment might be marketed under any of several different brand names.

South American version of Deering poster.

Color Lithograph, 1913

Printed by Hayes Lithographing Co. (Buffalo)
for International Harvester Co. (Chicago)
29.25" x 20"
WHI 3582

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