Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
VARIATIONS POSTER
What's That Name Again?
his poster was printed
specifically for the South American market and, unlike
versions printed for other markets, features a four-horse Deering New Ideal
binder in the upper right panel. In the United States,
International Harvester maintained relatively distinct
lines of equipment under each of its brand names
(McCormick, Deering, Champion, and others). In foreign
markets, however, the same piece of equipment might be
marketed under any of several different brand names.
Color Lithograph, 1913
Printed by Hayes Lithographing Co.
(Buffalo)
for
International Harvester
Co. (Chicago)
29.25" x 20"
WHI 3582