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Art Nouveau

arm equipment posters rarely broke new stylistic ground, but advertisers sometimes used popular design trends to draw attention. The fanciful curves and sinuous lines of this poster evoke the Art Nouveau style.

IHC Mogul Oil Tractor poster.

Color Lithograph, 1914

Printed by Hayes Lithographing Co. (Buffalo)
for International Harvester Co. (Chicago)
29.5" x 19.75"
WHI 51880

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