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Outdoor Advertising

here is little direct evidence documenting where advertising posters were displayed in rural areas. Photographs show some hanging in dealer's showrooms, and the International Harvester advertising department advised dealers to place them in local businesses. Several posters themselves suggest that advertisements were pasted onto farm fences.

McCormick Oxen poster.

Color Lithograph, 1914

Printed by Hayes Lithographing Co. (Buffalo)
for International Harvester Co. (Chicago)
29.25" x 20"
Similar poster: WHI 3576

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