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The Hype of Type

efore the introduction of lithography, posters tried to capture the viewer's attention with different sizes and styles of type. The engraved illustrations on this poster add information and graphic interest, but they are confined by the overall typographical layout and are difficult to see from a distance. Occasionally advertisers printed a headline in red, but most posters from this era are black and white.

Manny's Reaper and Mower Combined Machine poster.

Letterpress with Wood Engraving, ca. 1855

Printed by Clapp, Matthews & Co. (Buffalo)
for Chautauque Co. (Westfield, NY)
22.25" x 16"
Similar poster: WHI 65978

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