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I wish to thank you 365 times for [your] calendar. It is a picture of a girl with a harvest hat in the foreground of a harvest field. It is a picture of health and happiness that might be the lot of more farm girls if they knew where happiness lies.

International Harvester customer, 1923


Sex Sells

or many decades, advertisers have used pictures of attractive women to drum up trade. In the early 1900s, International Harvester issued a series of posters and calendars featuring beautiful young women, often drawn from photographs of models hired by the advertising department.

Plano girl in bonnet poster.

Color Lithograph, 1915

Printed by Hayes Lithographing Co. (Buffalo)
for International Harvester Co. (Chicago)
29.5" x 20"

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