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Seeing Is Believing

rom the 1840s on, farm implement makers staged field demonstrations of their products to generate consumer interest. During the 19th century, these demonstrations often took the form of competitions, with two or more companies pitting their latest models against each other. In the 20th century, manufacturers began to shy away from head-to-head matches and host their own events instead.

International Harvester Kerosene Tractors poster.

Photolithograph, 1916

Printed by Harvester Press (Chicago)
for International Harvester Co. (Chicago)
48" x 30"
WHI 4282

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