Back 34 of 55 Next


The Latin Style

n the early 1900s, International Harvester produced a series of Spanish-language posters exclusively for the South American market. These posters feature a distinct graphic style: illustrations of equipment appear within decorative frames on backgrounds of a solid, usually primary color. The origins of this style are unknown, but they may have been related to cost. A simplified color scheme required fewer lithographic plates, which made printing less expensive.

Sembradoras de Maiz de tres surcos Spanish language International Harvester poster.

Color Lithograph, 1916

Printed by Rolland & Carqueville Co. (Chicago)
for International Harvester Corp. (Chicago)
32.25" x 21.75"
WHI 3598

Related Categories