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Decentralized Design

he majority of post-1910 posters in the International Harvester Collection were designed and printed in Chicago or other American cities for distribution overseas. In contrast, this one was printed in Zagreb in an atypical style. It shows a hand-drawn, stylized tractor at a time when the company was incorporating more and more photographic sources into its posters.

Croatian language poster of 'The best tractor: McCormick-ovi Traktori Su Najbolji.'

Color Lithograph, ca. 1925

Printed by Rozanicowski I Drug D.D. (Zagreb, Yugoslavia)
for International Harvester Co. (Chicago)
31.5" x 22"
WHI 2472

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