Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
Better than Steel
ntroduced in the
mid-1930s, air-filled rubber tires dramatically improved
tractor performance. Rubber tires increased power and
fuel efficiency, made tractors less likely to bog down
in soft ground, and allowed them to operate on paved
roads. By dampening vibrations, rubber tires also
reduced wear on both mechanical components and operators'
backs.
Photolithograph, ca. 1935
Unknown Printer
for Gillette Rubber Co. (Eau Claire, WI)
24.5" x 17.5"
WHI 3597
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