Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
ICONOGRAPHY POSTER
Just the Facts
hough graphically understated, cutaway views like this required the painstaking labor of specially trained artists. They also reflect the overall character of International Harvester's advertising better than the other, flashier, posters in this exhibition. Most of the company's posters, pamphlets, flyers, and catalogs emphasized the technical features of the product and appealed to the buyer's practicality rather than his emotions.
Photolithograph, 1937
Unknown Printer (United States) forInternational Harvester Co. (Chicago)
28" x 38"
WHI 3585
Related Categories
.