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Photo Finish

s more photographic sources and techniques were introduced, they slowly changed the visual quality of advertising posters. A single photographic image dominates this poster. Though still graphically striking, this poster lacks the complex coloring, crayon-like texture, and gestural quality that characterized the best color lithographs of the late 19th and early 20th centuries.

The Pace Setter Sets a New Pace: Farmall A with Culti-vision poster.

Photolithograph, 1939

Unknown Printer (United States)
for International Harvester Co. (Chicago)
38" x 28"
WHI 4284

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