Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
FARM TECHNOLOGY POSTER
Getting Better All The Time
he theme of progress occurs over
and over in 19th century advertising, but it is
rarely stated as directly as in this small poster. Inset
views of obsolete harvesting technologies helped portray
the Marsh Harvester as the pinnacle of mechanical genius
and the foundation of rural prosperity. The Marsh
Harvester itself would be superseded within a decade by
the twine binder.
Color Lithograph, 1876
Printed by Charles Shober & Co. (Chicago)
for Gammon & Deering (Chicago)
14" x 17.75"
WHI 4280
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