Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
PRINTING TECHNOLOGY POSTER
An Explosion of Color
he introduction of color
lithography into the United States in 1840 began a
revolution in graphic design. Before lithography, color
illustrations were expensive and uncommon because they
had to be produced by hand one at a time. Lithography
allowed production of multiple copies of complex,
multi-colored images. By the 1880s, inexpensive color
prints had flooded American homes, businesses and public
spaces and changed our visual expectations forever.
Color Lithograph, ca. 1876
Printed by Clay and Co. (Buffalo and Chicago)for C.H. & L.J. McCormick (Chicago)
22.25" x 28"
WHI 2343
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