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PROMOTIONAL FANS

Cool Advertising

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Reed Brothers Market Fan, 1920-1929

Cardboard. Gift of Jeanne Lee Kiley.
Wisconsin Historical Museum object # 1976.301.15

Reed Brothers Market Fan, 1920-1929

This advertising fan for a Prairie du Chien, Wisconsin market belonged to Margaret Lucille (Chappell) Devereaux (1893-1979) of Madison.

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Back of fan - Reed Brothers Market Fan, 1920-1929


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W.J. Sullivan's Store Fan, 1865-1870

Paper, wood.
Wisconsin Historical Museum object # 1962.289.6

W.J. Sullivan's Store Fan, 1865-1870

After operating a fancy goods store in New York City, British-born William J. Sullivan (ca. 1823-1872) moved to Madison, Wisconsin about 1865 and ran an embroidery and trimming store on Carroll Street until his death. His wife Mary Ann continued to run the store through 1886.

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Fan Detail


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Lawrence's Funeral Home Fan, 1890-1910

Cardboard, wood. Gift of Nina Malone.
Wisconsin Historical Museum object # 1979.304.5

Lawrence's Funeral Home Fan, 1890-1910

Lawrence's Funeral Home of Madison, Wisconsin purchased mass-produced cardstock fans with a variety of images and printed them with its name. Like many funeral homes, it probably gave these fans away to churches as a form of advertising. Two fans from Lawrence's survive in the Society's collections.

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Dionne Quintuplets/Lakeside Dye Works Fan, 1936

Manufactured in Saint Paul, Minnesota, by Brown & Bigelow. Cardboard, wood. Gift of Margaret Faludi.
Wisconsin Historical Museum object # 1981.174.3

Dionne Quintuplets/Lakeside Dye Works Fan, 1936

In 1934 the first quintuplets to survive infancy were born to the Dionne family in Ontario, Canada. The five girls became instant celebrities and a commercial enterprise in their own right. Their image was used to endorse hundreds of products, including Lakeside Dye Works of Milwaukee, Wisconsin, whose owners bought this mass-produced fan and printed their business name on the back.

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