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Democratic Ticket
Presidential candidate: LYNDON B. JOHNSON, President
VP candidate: HUBERT HUMPHREY, Minnesota Senator
Popular votes: 43,129,566 (61.1%)
Electoral votes: 486
Republican Ticket
Presidential candidate: Barry Goldwater, Arizona Senator
VP candidate: William Miller, New York Congressman
Popular votes: 27,178,188 (38.5%)
Electoral votes: 52
1964 US Electoral Map: How each state voted. Election Results. Wisconsin's Choice: Johnson.

Election Facts

  • This election was an ideological contest between the conservative Goldwater and the liberal Johnson.
  • Goldwater attacked big government and appealed to fears about the direction the nation was taking.
  • Johnson advocated the "Great Society," a package of domestic programs concerned with welfare, housing, education, jobs, and civil rights.
  • Painting Goldwater as reckless, Johnson presented himself as a peace candidate in the face of the looming conflict in Vietnam.
  • Economic prosperity worked to Johnson's advantage.
Lyndon B. Johnson.
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Young Goldwater supporters in Wauwautosa, WI, September 22, 1964. Photo by "Milwaukee Journal."
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Representatives of Democrats for Goldwater from central Wisconsin, October 28, 1964. Photo by Robert Schmidt.
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Goldwater supporters and opponents face one another at a Madison rally, September 1964. Photo by Ed Stein, courtesy of the "Wisconsin State Journal."