That's The Ticket:
A Parade of Presidential Elections
Democratic Ticket ![]() | |
Presidential candidate: | LYNDON B. JOHNSON, President |
VP candidate: | HUBERT HUMPHREY, Minnesota Senator |
Popular votes: | 43,129,566 (61.1%) |
Electoral votes: | 486 |
Republican Ticket | |
Presidential candidate: | Barry Goldwater, Arizona Senator |
VP candidate: | William Miller, New York Congressman |
Popular votes: | 27,178,188 (38.5%) |
Electoral votes: | 52 |

Election Facts
- This election was an ideological contest between the conservative Goldwater and the liberal Johnson.
- Goldwater attacked big government and appealed to fears about the direction the nation was taking.
- Johnson advocated the "Great Society," a package of domestic programs concerned with welfare, housing, education, jobs, and civil rights.
- Painting Goldwater as reckless, Johnson presented himself as a peace candidate in the face of the looming conflict in Vietnam.
- Economic prosperity worked to Johnson's advantage.
Young Goldwater supporters in Wauwautosa, WI, September 22, 1964. Photo by "Milwaukee Journal."
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Representatives of Democrats for Goldwater from central Wisconsin, October 28, 1964. Photo by Robert Schmidt.
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