That's The Ticket:
A Parade of Presidential Elections
Republican Ticket ![]() | |
Presidential candidate: | RONALD REAGAN, President |
VP candidate: | GEORGE H. W. BUSH, Vice President |
Popular votes: | 54,455,075 (58.8%) |
Electoral votes: | 525 |
Democratic Ticket | |
Presidential candidate: | Walter Mondale, former Vice President |
VP candidate: | Geraldine Ferraro, New York Congresswoman |
Popular votes: | 37,577,185 (40.6%) |
Electoral votes: | 13 |

Election Facts
- This election demonstrated Reagan's immense popularity during a time of economic recovery.
- Reagan's campaign emphasized optimism and national pride.
- Mondale criticized the federal budget deficit and the arms race. He attacked Reagan's cuts in social programs and characterized his administration as a "government of the rich."
- Mondale failed to articulate a vision.
- Ferraro was the first female to be nominated for national office by a major party.
- Ferraro's husband's finances and her stand on abortion brought controversy to the campaign.
Wisconsin campaign rally for Reagan/Bush, October 10, 1984. Photo by Ned Vespa, "Milwaukee Journal."
Milwaukee barber Guy Marty displays campaign material from both parties, 1984.
Photo by Erwin Gebhard, "Milwaukee Journal."
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