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Republican Ticket
Presidential candidate: RONALD REAGAN, President
VP candidate: GEORGE H. W. BUSH, Vice President
Popular votes: 54,455,075 (58.8%)
Electoral votes: 525
Democratic Ticket
Presidential candidate: Walter Mondale, former Vice President
VP candidate: Geraldine Ferraro, New York Congresswoman
Popular votes: 37,577,185 (40.6%)
Electoral votes: 13
1984 US Electoral Map: How each state voted. Election Results. Wisconsin's Choice: Reagan.

Election Facts

  • This election demonstrated Reagan's immense popularity during a time of economic recovery.
  • Reagan's campaign emphasized optimism and national pride.
  • Mondale criticized the federal budget deficit and the arms race. He attacked Reagan's cuts in social programs and characterized his administration as a "government of the rich."
  • Mondale failed to articulate a vision.
  • Ferraro was the first female to be nominated for national office by a major party.
  • Ferraro's husband's finances and her stand on abortion brought controversy to the campaign.
Wisconsin campaign rally for Reagan/Bush, October 10, 1984. Photo by Ned Vespa, "Milwaukee Journal."
Milwaukee barber Guy Marty displays campaign material from both parties, 1984. Photo by Erwin Gebhard, "Milwaukee Journal."
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Walter Mondale campaigns in Milwaukee, October 24, 1984. Photo by Dale Guldan.
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Walter Mondale and Geraldine Ferraro campaign at the Wisconsin State Capitol, October 1984. Photo by Henry A. Koshollek, courtesy of the "Capital Times."